DAY #5 OF 365 | Friday, January 5th, 2024

If you missed yesterday's email, it was part 3 of my breakdown on the Customer Avatar Selection process.

For those who requested it, I shared the exact Customer Avatar Selection framework and document that I use in my $31,500 Luminary Roundtable group training program...

If you missed it yesterday, I'll give you another opportunity. Simply reply to this email and say "Send the Customer Avatar Document" and I'll send you the link to it, that simple.

Please do not share it, it is not for public use. I make it available to customers in PAID programs.

In today's AMPLIFY DAILY, you're really in for a treat.

And whoever you are out there saying "Today...? It's 4am, it's Saturday already though..."

LISSSSSSSSEN...I don't need your judgment lol.

My rule for myself is IF I HAVEN'T GONE TO SLEEP YET AND I GET THIS EMAIL OUT...

ESPECIALLY if it's still dark outside, I have qualified for getting the email out that day.

Now back to business...

This is the FRIDAY, JANUARY 5TH, 2024 DAY 5 newsletter...

I'm breaking down part of the close to $60,000 launch I architected and partnered on last week.

If you haven't already, officially subscribe to AMPLIFY DAILY at https://ThomasKRStovall.com to make sure you don't miss any emails.

Back to this campaign...

We did close to $53,000 in sales in about a day and a half, strictly amplifying the offer via storytelling to existing audience, warm network, no ads.

The remaining $4K+ trickled in over the next few days.

DETAILED CAMPAIGN OVERVIEW

In the video above, I share the meticulous discovery process that I go through when crafting a campaign like this, and a glimpse into the actual documentation.

The deep dive discovery process sets up all aspects of the campaign...

Without a really deep and nuanced understanding of the customer avatar...

We can't speak to their pain in our messaging...

We can't craft compelling written and visual stories in our email and social media campaigns that have them feel seen and heard...

We can't craft offers and customer ascension journeys that are EXACTLY what they need...

Not because we guessed, but because we did the work to truly understand our customer's pain at the deepest levels.

These are the secrets behind how you amplify your revenue with your existing audience - CUSTOMER AVATAR WORK AS YOUR FIRST STEP UNLOCKS PROFITS.

THIS COULD'VE EASILY BEEN A $100,000+ DAY 1, AND $150,000+ CAMPAIGN OVERALL...

We generated right at around $53,000 in the first day and a half of the campaign.

That was off of just a couple emails, 2 short live webinars on day 1, and a couple social media posts crafted directly from those same story driven emails...

The guys who I partnered with on their launch campaign have a MASSIVE social media following, over half a million followers...

We only posted a handful of times, and didn't post anything on their YouTube at all, which has over 100,000 subscribers...

These numbers were primarily just from a few posts, a few emails, a couple live webinars on one day, and a well choreographed, deadline driven offer, which I'll walk you through sometime in the next few days.

Had they leaned in on social media, this may have been a $250,000 launch, but this won't be the last.

What I want you to know is that when the numbers are there in terms of engagement...

And you add knowing your customer avatar to the mix...

And you add compelling storytelling to the mix...

And you add in offer structures that tap into the human psyche in very primal ways into the mix...

The outcome becomes much more predictable...

But with each element that's missing, the campaign has to be adjusted to account for those elements, or you never catch the momentum that has warm network launches still do big numbers.

Looking forward to breaking this campaign down further for you tomorrow.

At Your Service,

Don't hesitate to reach out - tkrs@thomaskrstovall.com.